As business continues to move into a wave of online marketing, a key question for all heat treaters today is, “Are you maximizing a video strategy to tell your story 24-7?”
If you are, GREAT. You are seizing the opportunity to engage one of the largest purchasing influencers in online video. A couple of years ago, MTI began encouraging members to produce video plant tours to upload to the MTI website on “Why Outsource Heat Treating to a Commercial Heat Treater” called CallMTI.com. Numerous members have taken action and have developed some very nice plant tour videos that now reside 24-hours a day at CallMTI.com and anywhere else they place it online for potential customers to get a glimpse of their company.
CLICK HERE to view the MTI Member Plant Tour Videos.
If you are not, consider the following recent stats on video:
1.8 Million Words
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.
96%
In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
75%
Do your email subscribers drop like flies? Eloqua, an automated email marketing provider, noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.
51%
One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.
Takeaway: Video marketing increases sales and leads. If you’re not using video marketing, you’re losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?
Take time in the next 30-days to research productions companies, call the members who have videos on our website and chat with them about what they learned in creating their plant tour video. When you mix the message, mission and music together for your company, it will be like a powerful movie trailer making customers want to visit your plant.